4Fs define every special sari like 4C's define a diamond.

Fabric authenticity

Fine workmanship

Fashion quotient

Fitness for an occasion

Our team ensures that we bring only the very best to you. Our team hand picks every premium handloom sari directly from the weavers across 30 sari centers based on these 4Fs.

Each premium handloom sari then is rated by a very special team of textile experts and fashion professionals on the 4Fs. The ratings are  printed and sent to you as a 4F Certification that accompanies each premium handloom sari that you buy.